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Essentialism & productivity


As a company, a family and as an individual we have embraced a ‘slow’ minimalist approach to life rather than the popular alternative of the ‘hustle’ culture. It means we have learnt (and continue learning) how to listen to our bodies and minds to identify unhealthy patterns or negative internal dialogue that prevents us from reaching our full potential, both in personal and professional life.


Another concept that came along with the journey was that of ‘essentialism’, which is interconnected with living a more conscious life. Greg McKewon, author of ‘essentialism- the disciplined pursuit of less’ describes it as understanding that “only a few things matter” and we “can do anything but not everything”.